Do your customers care about your dog?

Are you designing an ad for your product or service?  Are you doing this on your own?  Are you consulting with an ad agency?  Have you asked yourself what your expectations are once this ad goes public?  Of course you want it to increase sales.   

Are you ready to be frustrated and disappointed?  How do you act when your frustrated?  Maybe your wife can answer that...  How well do you handle disappointment?

Get ready to be frustrated and disappointed with the results of your ad.  On top of that, be ready to feel confused...  But don't give up.  The truth is most ads SUCK. 

Let me ask you something.  The last time you put out an ad what type of content did your ad consist of?  Did you talk about yourself?  Did you talk about your company?  Did you show fancy pictures of your product? Was your ad at all self-serving?  Did your ego write the ad?

No, wonder your ad did not produce the results to fit your expectations.
  
When a customer is reading your ad in a magazine, the yellow pages, online, a brochure, wherever it may be. Do you know what this potential customers reading your ad cares most about? 
1. Do you think they care most about you? 
2. Maybe, they care about your business? 
3.  Maybe they enjoyed hearing about your family, maybe this will make them buy?


No!!! They don't give a crap about this fluff. 


If you don't already know the answer to what a customer cares most about, I think when I give you the answer you will see it's only common sense.


themselves... 


They don't care about you, your wife, your children, or your dog.  They don't care about your fancy pictures.


They only care about themselves...


Don't waste your time trying to tell them about you in anyway.

P.S.   Please make sure you feed your dog.

Using a P.S. a great way to grab a readers attention and get your point across